From its inception, the aim was to merge the coastal vibes of New England and the Mid-Atlantic. The visual identity we created ranges from classic and nautical, to cheeky and family-friendly. The typeface is bold and clean. The menus are a deep dark blue and gold, while accents of red are a nod to their MLB neighbors across the street, the Washington Nationals. The details in the pointillism oyster shells draw inspiration from sand on a beach, while oyster and sea monster illustrations tie the identity together with instagram-friendly details.