What We Do

We Build (Burgers) Brands

There's a process to making a good burger, similar to a good brand. It requires a solid foundation to hold everything together—the bun. A memorable identity—a well-seasoned patty, the toppings, and the condiments that give the burger its unique flavor. The rollout—or plating of the burger communicates what kind of experience you're creating. And once you've crafted your perfect burger there's the important work of maintaining consistency while staying sharp, attentive, and fresh.

  • The bun is the foundation that holds everything together

    Clarification:
    Discovery Workshop
    Competitive Landscape
    Target Audience
    Positioning
    Moodboards

    Foundation:
    Mission
    Vision
    Values
    Attributes
    Point of View

  • The ingredients are customized to the concept

    Naming:
    Consultation & Vetting of Existing Options to Development from Scratch

    Verbal:
    Language
    Vocabulary
    Copywriting
    Key Messaging

    Visual:
    Logo Suite
    Color Palette
    Typography
    Key Art

    Collaboration:
    Architects
    Interior Designers
    Social Media
    PR & Marketing

    Brand Manual:
    Guidelines
    Asset Library

  • The delivery of the brand to the public

    Print:
    Menus
    Packaging
    Collateral
    Ephemera/Swag

    Environmental:
    Signage
    Wayfinding
    Uniforms/Apparel
    Surfaces & Decor
    Tabletop Touchpoints

    Digital:
    Websites
    Social Media Assets
    Motion/Animation

  • Fries, sides, and any tweaks to the recipe

    Consultation:
    Advisory Services
    Creative Direction
    Art Direction
    Production Guidance

    Design:
    Branded Content
    Seasonal Campaigns
    Event Branding
    Collateral Updates

    Production:
    Vendor Research
    Fabrication Management
    Budget Oversight
    Quality Assurance

Consider this Brand Therapy

Office Hours is an opportunity for you to tap into the expertise of the And Wiser team. Bring a question, problem, thought, etc. to this call, give us some context and we'll share our insights and make some recommendations on how to proceed. No strings attached, this is an opportunity for you to get some perspectives from outside the jar (you're in the jar and can't read the label.) And it's an opportunity for us to meet new business owners and entrepreneurs and flex our brains a bit.

Let’s chat.

Office Hours.

Behind the Scenes: from R&D to pencil sketch to production to photoshoot.

Here’s a peek at our services in action, and a little of everything in-between.

↤ Work

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