PETITE CERISE
CUISINE FRANCAIS
THE PROJECT
Petite Cerise is a Francophile’s favorite all-day dining option to slow down and savor.
THE BRIEF
Our goal was to create an identity for a French all-day-dining experience, where slowing down is paramount and leisurely conversation is the main dish. The identity has an intentionally handmade quality and the signature mark is a snail wearing a cherry on its back. The snail is a symbol of slowing down, while the cherry on top reinforces the name which translates to Little Cherry. The hand-drawn illustrations represent seasonal ingredients and relaxed dining, and the color palette takes direct inspiration from the luxuriously green cooking range on full display in the open kitchen.
SPECS
CLIENT
Washington City Hospitality
SERVICES
Strategy
Verbal Identity
Visual Identity
Art Direction
Menu System
Ephemera
Swag
Signage
Web Design
Production Management
COLLABORATORS
Clients: Chef Jeremiah Langhorne, Alex Zink, Jenny Mooney
Interior Design: Edit Lab by Streetsense
THE WORK
The delight is in the details. We came up with a custom snail paper clip for the check presenter—fun to design but a pain to get produced! Still, they were worth the trouble. Guests who express appreciation for the clip are rewarded with a gesture of hospitality and given one as a keepsake.
