From highly illustrated labels and artsy cans, the craft beer aisle is a fun, chaotic playground of options. How do you choose with so many brands vying for your eyeballs? 

Our goal was to create distinction for Right Proper Brewing Co. by creating a system of beer can labels designed to catch your eye and quicken your tastebuds. We highlighted the Right Proper name to drive brand awareness and visibility from across a crowded room. Minimal color on each can creates contrast against the multi-colored competition, and custom-drawn patterns hint at the brew’s inspiration. This framework allows for variety and consistency as new beers are introduced to the lineup.