These high-quality cured meats defy the norm with careful sourcing, unique techniques, and surprising flavor combinations. To set the brand apart from the landscape of traditional cured meat we veered away from an old-world aesthetic with playful illustrations of our pig protagonist going about his daily life. Illustrated vignettes can be expanded upon as new product lines and flavors are introduced. By establishing a tone that this brand isn’t your typical salami and charcuterie, we’re creating an expectation that you’re in for a treat—prepare to be delighted.