The Henri is a unique concept in that the restaurant itself is largely dedicated to a series of private dining spaces that flex up and down for any number of guests. We created a modular system of unique “H” logomarks that emphasizes the restaurant’s unique spaces, flexible for any occasion and any need. The overall look and feel is finely tuned to the restaurant’s audience and location: The Henri is in the heart of downtown DC, amid theaters and a stone’s throw from the White House. The overall goal was to create an experience that fits seamlessly into the fabric of the nation’s capital.